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  Discover the surprising link between food and learning, memory, mood and performance

 

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     December 19, 2006
    
November, 2006
    
October 30th 2006
Book Release:  BrightFoods - Discover the surprising link between food and learning, memory, mood and performance.

Just published!  BrightFoods, Discover the surprising link between food and learning, memory, mood and performance, by Dr. Cocores.

“Physicians, as others, are often confused by conflicting news in the media regarding the nutritional benefits of what we eat. What is good for us and what is potentially or definitely harmful to our bodies? Cocores, in this easy-to-read book provides practical guidelines for patients, as well as for the physicians who serve them, on how to make informed choices to rationally eat better to live better and more productive lives.”

Andrew E. Slaby, M.D., Ph.D., M.P.H.
Clinical Professor of Psychiatry
New York University School of Medicine

Click here to see what other experts are saying about Dr. Cocores and BrightFoods.

Click here www.brightfoodsbooks.com for excerpts from the first book to Offer an owners manual for how the body and mind work with food.

Leading Neuropsychiatrist Dr. James Cocores Introduces First Book

Clearly Explaining Connection Between Feeding the Brain and Feeding the Body

Available Now: “BrightFoods – The Surprising Link Between
Food and Learning, Memory, Mood and Performance
 

Cedar Knolls, N.J. (November, 2006) – Psyche Nutrition Sciences, Inc. (PNSI) today announced the release of “BrightFoods – The Surprising Link Between Food and Learning, Memory, Mood and Performance,” a comprehensive manual for understanding how food affects performance, particularly in students.  The book, written by Dr. James Cocores, co-founder of PNSI, takes a fresh approach to student health and learning issues and how their nutritional habits affect them.

The book explains how people develop and draw on their energy reserves so they can learn, remember, feel good, and perform well.  Just as it is with cars, it’s the “fuel quality” people put in their bodies that determines how smoothly they run.  And it’s obvious from the way people so often feel exhausted, unable to concentrate and out of gas (to continue the metaphor) that individual eating habits don’t provide people with what they need. 

Dr. Cocores explains, “You’d think that selecting and consuming foods that make us feel refreshed and think clearly would be a snap to most people.  After all, it’s been years since the USDA unveiled and updated its Food Pyramid, and bookshelves are full of best-selling diet plans that ‘guarantee’ health and fitness to anyone buying into their advice.  Of course, these programs often contradict each other, and their lack of success is obvious to anyone who’s scanned a newsstand, the Internet or a crowd lately - about two-thirds of all adults are now overweight or obese, and roughly one in three kids and teens are, or are close to being, overweight.” 

Dr. Cocores continued, “The reason these plans haven’t worked is because they don’t make the connection between feeding the brain and feeding the body, and how the chemistry of the mind affects physical needs.  The problem isn’t that we’re not willing to work to improve our eating habits.  The problem is that the diet plans themselves don’t work, because they’re not based on the most recent clinical research available from the scientific community about the mind-body connection, and how the chemistry of the brain affects the chemistry of the physique.”  

PNSI co-founder Richard DeSimone stated that: “BrightFoods – The Surprising Link Between Food and Learning, Memory, Mood and Performance” is the first book that clearly teaches people to recognize the differences between most diets, while focusing on the waistline and the real impact food haves on how they work, how they think and how they learn. 

PNSI plans to promote the book on a nationwide tour of schools beginning on the East Coast.  The book is available at www.BrightFoodsBooks.com.

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Contact:
Dr. James Cocores
PNSI – Bright Foods
973-753-0240, ext 110

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Matter Over Mind or Mind Over Matter: 

Obesity Not Disease of Mid-Section, but Disease of the Brain

New Book Clearly Explains Connection

Between Feeding the Brain and Feeding the Body

Cedar Knolls, N.J. (December 19, 2006) – Just in time for the holidays and those new year’s resolutions comes “BrightFoods – Discover the Surprising Link between Food and Learning, Memory, Mood and Performance,” a comprehensive manual for understanding that child or adult compulsive eating and obesity, once believed to be a disease strictly of the body, is actually a disease of the brain.  Written by Dr. James Cocores, co-founder of Psyche Nutritional Sciences, Inc. (PNSI), the book can be ordered now at www.BrightFoodsBooks.com. 

Dr. Cocores explains, “Obesity is at an all-time high in our country and no one has yet to address the critical connection between feeding the brain and feeding the body, and how the chemistry of the mind affects physical needs.  Once people realize that they may be addicted to certain carbs, fats, proteins, cheese, milk chocolate, salt and other unhealthy foods when eaten in excess, only then will they be able to understand why they can’t eat just one potato chip.  And only then will they truly be able to change their eating habits for the better.”

Mark S. Gold, M.D., Professor and Chief of the Department of Psychiatry, Neuroscience, Anesthesiology, Community Health and Family Medicine Division of Addiction Medicine at the McKnight Brain Institute explains, “Substance Abuse Disorders, or addictions, have been thought to be the exclusive province of drugs of abuse, like cocaine or heroin.  More recently, food has been considered a substance of abuse, with morbid obesity, diabetes, hypertension, and other consequences the result of a pathological attachment to food.  What we eat causes profound changes in the brain.  This book by Dr. Cocores is an easy-to-use guide to recovery from the disease of obesity – a brain disease that causes shame and guilt and results in secondary diseases of the body and spirit of the patient.”

For more information about Dr. James Cocores and BrightFoods, go to www.pnsi-inc.com or
call
973-753-0240, ex. 110.

order now